Food is one of our culture’s favorite subjects. We love to eat it, cook it, discover new ingredients, grow it, share it on Instagram, build gatherings around it, watch it being prepared, learn about the people who produce it, see how it’s made, travel to its source, and dozens of other topics. For food-related businesses, this appetite for all things food is a marketing opportunity at a scale few other industries can match. Sure, we all buy insurance and cellular service, but when was the last time you were inspired to sit down to read an article about how mobile networks work? I’d rather browse recipes for pasta dishes
