Pernod Ricard’s ‘Music CDs’ arm Seagram’s Imperial Blue is probably the only brand which has featured men in the maximum number of life situations in its campaigns. Men in suits, men working out, chivalrous men, bike-loving men, flying men, fat men, dating men, married men – all of them have found place in the brand’s ‘Men Will Be Men’ campaign over the years. (Well, that’s the way for a brand which has men of all shapes and sizes as its TG.) The latest ‘Men Will Be Men’ ad features a hospitalised man (acting unconscious) whose heartbeat rises as the lady doctor touches him. The ad, like the ones that came before it, is simple yet makes a mark.
