FIRSTBANK REWARDS CUSTOMERS N36M IN SECOND SEASON OF FIRSTMOBILE CASH-OUT PROMO

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FirstBank has launched the second season of its Cash Out promo designed to reward users of FirstMobile, its industry-leading mobile banking solution. The FirstBank Cash Out Promo 2.0 which began on Monday, 15 January 2024, ends on Friday, 15 March 2024, and is open to new and existing customers.

Leading up to the grand finale – with 1 million naira up for grabs – the promo comprises three distinct categories, each offering attractive rewards comprising N10,000 worth of airtime and data, N20,000.00, and N100,000.00 respectively.

In the first category, 100 lucky customers will win N10,000 worth of airtime and data each week for completing a minimum of five transactions on the FirstMobile app.

The second category builds up the excitement of the promo, as 100 lucky customers will win N20,000 each for carrying out a minimum of ten transactions weekly. 

On the other hand, Lucky 50 customers who carry out 25 transactions each month will be rewarded with N100,000 each.  

The promo culminates in the grand finale draw as two lucky customers with a minimum of 50 transactions will win the whooping sum of N1 million each. 

Dormant and inactive account holders can immediately become eligible once they reactivate their dormant accounts. Inactive users of FirstMobile only need to update their Apps on their iOS Appstore or Android Playstore and start transacting to qualify.

“We are excited to launch the second season of the FirstMobile CashOut promo which is designed to empower our customers with a wide range of innovative banking solutions at their fingertips on the go. Our goal is to continually enhance our customers overall digital banking experience and satisfaction. The promo gives us an opportunity to reward and celebrate our esteemed customers’’, said Chuma Ezirim, GE e-Business & Retails Products, FirstBank.

FirstMobile is your digital friendly mobile banking app that offers you a state-of-the-art digital banking experience on the go, irrespective of where you may be across the world. 

The banking experience on the app has been boosted with new features, including the generation of receipts hours, days, or weeks after a transaction, as well as enabling customers meet urgent needs through the micro loan service, FirstCredit on the FirstMobile app.

Other offerings include FX Conversion to Naira- Customers can convert foreign currency in their domiciliary accounts to Naira without visiting the Bank as well as bulk activate their Virtual Cards.

Customers need to update their FirstMobile App to the new FirstMobile version 2.9.7 to access these new features.

Opening a FirstBank account is as easy as ABC. Simply dial the USSD code *8940# and follow the prompts or visit https://openaccounts2.firstbanknigeria.com/ 

Alternatively, you can step into any FirstBank branch near you to initiate the account opening process. 

For more information about the FirstMobile CashOut promo, visit  https://www.firstbanknigeria.com/Terms-and-Conditions-on-FirstMobile-Cash-out-Promo.pdf 

About FirstBank

First Bank of Nigeria Limited (FirstBank) is the premier Bank in West Africa and the leading financial inclusion services provider in Nigeria for 130 years.

With over 800 business locations and over 232,000 Banking Agents spread across 99% of the 774 Local Government Areas in Nigeria, FirstBank provides a comprehensive range of retail and Corporate financial services to serve its over 42 million Customers.  The Bank has an international presence with subsidiaries operating in 9 other countries. These subsidiaries are FirstBank (UK) Limited in London and Paris, FirstBank in the Democratic Republic of Congo, Guinea, Sierra Leone, The Gambia; FBNBank in Ghana and Senegal as well as a Representative Office in Beijing, China. The Bank is at the forefront of promoting digital banking in the country and has issued over 13 million cards, the first bank to achieve such a milestone. 

FirstBank has continued to make significant investments in technology, innovation and transformation, and its cashless transaction drive has been steadily accentuated with over 23 million active FirstBank customers signed up on digital channels including the USSD Quick Banking service through the nationally renowned *894# Banking code.

FirstBank’s commitment to Diversity is shown in its policies, partnerships and initiatives, such as its employees’ ratio of female to male (39%:61%); and 32% women in management), as well as the FirstBank Women Network, an initiative that seeks to address the gender gap and increase the participation of women at all levels within the organization. 

In addition, the Bank’s membership of the UN Women is an affirmation of a deliberate policy that is consistent with UN Women’s Women Empowerment’s Principles – Equal Opportunity, Inclusion, and Nondiscrimination. 

Since its establishment in 1894, FirstBank has consistently built relationships with customers focusing on the fundamentals of good corporate governance, strong liquidity, optimised risk management and leadership. Over the years, the Bank has led the financing of private investment in infrastructure development in the Nigerian economy by playing key roles in the Federal Government’s privatisation and commercialisation schemes. With its global reach, FirstBank provides prospective investors Investors wishing to explore the vast business opportunities available in Nigeria an internationally competitive world-class brand and a credible financial partner.

For six consecutive years (2011 – 2016), FirstBank was named “Most Valuable Bank Brand in Nigeria” by the globally renowned The Banker Magazine of the Financial Times Group and “Best Retail Bank in Nigeria” eight times in a row, 2011 – 2018, by the Asian Banker International Excellence in Retail Financial Services Awards. 

Notably, in 2022, the Bank took a long stride on its growth trajectory with the Bank’s Viability and Long-Term Issuer Default Ratings upgraded to ‘B’ from ‘B-‘ (with Outlooks Stable) by Fitch, a leading global rating agency. This is an indication of the Bank’s strong internal capital generation and the corresponding recession of its risks to capitalisation. Fitch also upgraded the Bank’s National Long-Term Ratings to ‘A (nga)’ from ‘BBB (nga)’, to reflect its improved creditworthiness relative to that of other issuers in Nigeria. Furthermore, the Top 100 African Bank Rankings 2022 released by The Banker Magazine revealed FirstBank’s ranking as number one in Nigeria in terms of Overall Performance, Profitability, Efficiency and Return on Risk. 

Other laudable feats in 2022 include FirstBank’s international recognition on major indices by Euromoney Market Leaders, an independent global assessment of the leading financial service providers where FirstBank was crowned:

Market Leader: (tier-1 recognition) in Corporate and Social Responsibility (CSR),

Market Leader: (tier -1 recognition) Environmental, Social and Governance (ESG),

Highly Regarded: in Corporate Banking and Digital Solutions, 

Notable: in SME Banking.

Also, in 2022 International Finance Magazine named the Bank “Most Innovative Banking Product in Nigeria” and “Best Retail Bank in Nigeria”. FirstBank was also awarded “Best Corporate Banking Western Africa, 2022” and “Best CSR Bank Western Africa, 2022’’ by Global Banking and Finance Magazine. Other notable awards in FirstBank coffers include: “Best Bank in Nigeria” by Global Finance Magazine – fifteen times in a row; “Best Private Bank in Nigeria-2021” awarded by Global Finance magazine; “Best Internet Banking Nigeria” and ‘’Best CSR Bank Africa’’ by International Business Magazine.

In 2023, FirstBank received notable awards including “Best Private Bank for Sustainable Investing in Africa 2023” by Global Finance Awards; “Best Sustainable Bank in Nigeria 2023” by International Investors Awards; “Best Bespoke Banking Services in Nigeria 2023” by International Investors Awards; “Best Financial Inclusion Service Provider in Nigeria 2023” by Digital Banker Africa; and “African Bank of the Year” by African Leadership Magazine.

Our vision is ‘To be Africa’s Bank of first choice’ and our mission is ‘To remain true to our name by providing the best financial services possible’. This commitment is anchored on our core values of EPIC – Entrepreneurship, Professionalism, Innovation and Customer-Centricity. Our strategic ambition is ‘To deliver accelerated growth in profitability through customer-led innovation and disciplined execution’ and our brand promise is always to deliver the ultimate “gold standard” of value and excellence to position You First in every respect.

Folake Ani-Mumuney

Group Head, Marketing & Corporate Communications

First Bank of Nigeria Limited

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