So what does it take to make a good ad? Well, as you’ll see in the examples below, there are a few common traits the best commercials share.
They’re memorable: From “Wassup!” to “Where’s the Beef?” the most successful ads have a way of ingraining themselves in your memory (whether you want them to or not!) Today’s average urbanite sees some 5000 advertising messages in a single day. Your job, as an advertiser, is to cut through the noise and stand out with a message that’s relevant, different, and effectively represents your brand identity.