Cadbury explains plan to partner with Super Eagles



Cadbury Nigeria Plc, manufacturer of TomTom, has explained that it decided to partner with the Nigerian Football Federation (NFF) as the official candy of the Super Eagles.

In a statement, the company’s Corporate and Government Affairs Director for West Africa, Mr. Bala Yesufu said the company has decided to give the Super Eagles the maximum support require to excel in the game of football.

Yesufu said: “Tom Tom, the leading candy brand from Cadbury Nigeria is proud to be associated as ‘Official Candy of the Super Eagles.’ Saying ‘’we appreciate the leadership of the NFF for their moderation in arriving at this partnership initiative and we hope to live up to our part of the deal.”

Also speaking on the deal, NFF President, Mr. Amaju Pinnick, disclosed the partnership with Tom Tom was good enough as the brand demonstrated a champion’s spirit over the years.

Pinnick added: “The Nigerian Football Federation is pleased to enter into this worthwhile contract as Tom Tom has done so much for Nigerian football over the years. “

He maintained that Candies are for champions and that Super Eagles remain a champion team as Tom Tom is also a champion candy. He expressed a strong belief the company will enjoy the new experience better than its previous romance with Nigerian Football Federation.



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